Ciara continues to dominate her opportunities outside of music, with a brand new step into the world of fashion and beauty products. On Wednesday (Mar. 14), she announced that she has been named the new brand ambassador for Pandora jewelry.
“I’m sooooo excited to share that I’m partnering with @theofficialpandora as their Brand Ambassador! Introducing the new #PANDORAShine Collection!,” she wrote in a post with her first video ad for the brand. In the clip, Ciara sings and dances to her own rendition of the classic Gospel song “This Little Light of Mine.”
“I’m looking forward to so many things about this partnership,” Ciara told WWD. “For starters, I feel like I’m making history with the brand, being that it’s the first time they’re introducing the 18-karat gold-plated jewelry. I think that’s amazing and special and I love gold, and I love the movement. It’s all about inspiring women to express themselves creatively and to shine bright. I’m looking forward to sharing this message with more women and girls around the world.”