Rihanna Launches The Much-Anticipated Fenty Beauty

Rihanna’s Fenty Beauty Drops This Week

(And Beauty Fans are Ecstatic!)

There are 40 shades of foundation. FORTY! That means there will be one that should match almost every shade of beautiful blackness that exists on this planet. While Fenty Beauty isn’t only for women of color, it will feature shades that compliment them especially.

Last week the ANTI-singer dropped her promotional video featuring some of the hottest names in beauty including Muslim model, Halima Aden. The collection will be available at Sephora on September 8th and to say that there is a lot of anticipation is an understatement.

Sephora will carry the line exclusively and is releasing previews on their app. Fenty Beauty is just one of the many business moves the Roc Nation Princess has made recently. Her joint venture with Puma produced several lauded shoes last summer.

Check out the launch video for Fenty Beauty available this week at Sephora.


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